Co-Founder | Business Development, Branding, Digital Marketing
Industry: Wellness, Education & Destination Travel
Website: sayulitayogaschool.com
Overview
Developed a boutique yoga teacher training business offering premium destination programs priced at $3,500–$5,000 per student.
Built the brand, identity, digital presence, marketing strategy, business plan and managed high-ticket sales.
The school has operated two programs annually for four years, supported by strong branding, seo, social media, sales funnel strategy.
Key Contributions
Brand Strategy & Creative Direction
Created the Evoka name, brand identity, visual palette, and overall creative direction.
Established the brand voice, positioning, and messaging to distinguish the school in the competitive market.
Co-founder and primary decision-maker, directing strategic and creative decisions across the business.
Website Strategy & SEO
Website content and SEO to attract prospective students actively researching destination yoga teacher training.
First-page Google visibility and top-three placements for targeted search terms, including “Sayulita yoga” and “Mexico yoga teacher training.”
Search-focused content and landing-page messaging to connect organic search traffic with program inquiries.
Marketing & Lead-to-Sale Nurturing
Developed the marketing and sales journey from initial lead generation through inquiry, relationship-building, and enrollment in $3,500–$5,000 packages.
Created communications and enrollment workflow automation, integrating Stripe payment pages with registration forms to expedite sign-up for excellent customer service.
Ongoing rand storytelling, program content, and social proof to support customer purchase decisions.
Program & Curriculum Development
Developed the school’s training curriculum to adhere to strict credentialing standards.
Created a 200-page training manual and a multi-media online course & workbook.
Program design, scheduling of staff and program deliverables.
Program & Event Operations
Planning and execution of international training programs, including hiring of faculty, scheduling, logistics, vendor and venue negotiation, and on-the-ground details.
Established a scaleable operating model for delivering two programs annually and additional franchise and growth opportunities.
Business Impact
Four years of ongoing operations, with two programs offered annually with up to15 participants each.
$3,500–$5,000 program packages, supported by a relationship-driven sales process.
Top-three and first-page Google visibility for targeted, high-intent search terms.
Established brand credibility through Google Maps reviews and third party partnerships.
Skills & Expertise
Brand Strategy · Creative Direction · Website Content · SEO Strategy · Content Marketing · Lead Nurturing · Sales Funnel Development · Email Marketing · Social Media Strategy · Curriculum Development · Online Courses · Event Production · Business Operations
